{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many high-end brands drive exposure with social networks advertising, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed a lot in years; it does not have TikTok, and doesn't offer celebs free handbags.|